Think of how a car park typically works: you pick up a ticket when you drive in and then pay in rough proportion to how long you park your car. Now think of how a gym typically works: you pay a fee when you go in and can then stay as long as you like. There is no reason, in principle, why the car park could not charge a lump sum fee and the gym charge for how long you stay there. But they typically don't. And the gym may well even offer a membership package that allows year long unlimited use. How can we make sense of all this? We need to think in terms of two part tariffs. With a two part tariff the customer is charged a lump sum fee for access to the good and then charged a user fee for each unit of the good consumed. For example, on your mobile phone you may pay a monthly subscription fee and then a fixed fee per text message or call. The car park...
Some random thoughts on game theory, behavioural economics, and human behaviour